Promotional products, also known as corporate gifts, are items that businesses can use to promote their brand, raise awareness of their products or services, or reward customers. Promotional products are a cost-effective way to promote a business because they provide a tangible reminder of a brand or message. When used in conjunction with other marketing efforts, such as advertising or public relations, they can help to reinforce the message and increase brand awareness. Promotional merchandise can also be used as incentives for customers to take a desired action, such as making a purchase or signing up for a loyalty program. It is important to choose the right promotional items that align with your target market and business goals and also make sure to choose high-quality items that will be well received and used by the recipients.